Joan Comadran

Adorea.ai

AI marketing SaaS: SEO automation, product imagery, editorial calendars, and direct integrations with WordPress and Shopify.

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Stack

Next.js

Year

2024

Role

Founder

Field notes

I — III

Discovery

What we found before writing a line of code — three observations that defined what this project would, and wouldn’t, become.

01

What it is

Overview

AI marketing SaaS for SMBs in commerce.

Adorea unifies the parts of marketing work that today live in five disconnected tools (SEO drafting, product imagery, editorial calendars) and pushes the output straight into the customer's CMS.

02

Why it matters

Challenge

Marketing teams (and solo operators) waste hours on repetitive content work.

Existing AI tools are fragmented, off-brand by default, and disconnected from the systems where the content actually ships. Switching costs eat the upside.

03

What we built

Solution

An AI-first platform with native WordPress and Shopify integrations: SEO drafts written from real product data, on-brand product imagery generated under brand guidelines, and editorial calendars that schedule and publish from a single workspace, with no copy-paste between apps.

Discovery

What were marketers actually doing?

Before writing a line of code, we sat with five marketing leads at brands using WordPress and Shopify and traced their week. Three patterns showed up: 80% of their content time was spent copy-pasting between AI tools and the CMS, on-brand product imagery was a recurring bottleneck, and the editorial calendar lived in a spreadsheet nobody updated. Those three observations defined what Adorea would, and wouldn't, do.